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KMID : 1002520180120030013
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Korean Journal of Health Service Management
2018 Volume.12 No. 3 p.13 ~ p.26
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Analysis of Media Frames of Moon Jae-in Care policy
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Lee Geun-Chan
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Abstract
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Objectives: This study investigated how Korean daily newspapers frame the present government’s health insurance coverage expansion policy, Moon Jae-in Care.
Methods: A contents analysis was conducted to construct news frames represented in the four Korean daily newspapers’ editorials and columns on Moon Jae-in Care during from April 2017 to April 2018. News text was classified into three different layers of frames: expressive element, narrative structure, and implied values.
Results: The analysis revealed that the frequency of narrative frames was as follows: health system improvement (20.8%), public burden (14.6%), opposition by doctors (14.6%), and populism (12.5%). The financial sustainability accounted for 41.7% of the value frame, followed by procedural legitimation (18.8%), and coverage expansion (16.7%). The results also revealed that reported frames were different among newspapers: Chosun Ilbo tended to report in a negative tone, while Hankyoreh shinmun and Kyunghyang shinmun used a positive tone.
Conclusions: This finding suggests that there are salient framings in reports on Moon Jae-in Care. Based on the results, the government needs to present a detailed financing plan on Moon Jae-in Care in detail. I discussed another implication of media frames results.
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KEYWORD
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Media Frame, Content Analysis, Health Insurance Coverage, Healthcare Policy
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